Copy & Writing
Blog Posts & Articles, Social Copy, On-Asset Copy, Scripts, Pitches and Presentation Decks, Academic Writing Including Market Research
Social Copy: Instagram
(Liberare, 2020)
At Liberare, I was responsible for managing Instagram and creating all the content, including curating and designing the posts and writing the copy. It was important to execute our brand values of amplifying disabled voices and creating space for the community, while making posts as accessible as possible (each post is complete with an image description (ID)–which more individuals and companies should strive to practice consistently in a commitment to inclusion).
For more details and related work, please visit the Liberare page.
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Marika is so gorgeous!
@marynevus is a beautiful model and self-proclaimed "THE finest chocolate chip cookie", and we definitely agree.
ID: Marika poses on the ground, hugging one knee with her arms. Her head is tilted and resting on her upright knee, and looks pensively off camera. Her body is covered with little dots and patches of pigmentation.
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Disability representation matters.
Erasure and lack of representation are extremely harmful and limiting to the progress of true equality, inclusion, and social equity. We see these issues in modern media, in film, in art and literature, and in history.
Earlier this week we shared a post that discussed few of the countless black disabled identities that were modified or erased by history, and as we seek progress and exercise activism in order to build a better future, we must consider intersectionality at all times, and fully embrace the differences of those around us.
Please let us know your thoughts and experiences too!
ID: "Disability representation matters" in white on a dusty rose background
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Lori is looking so sexy! This set is everything 🤩
Lori is a blogger, model, and creative who lives with the rare condition Ehlers Danlos Syndrome. She writes about topics such as mental health awareness, disability advocacy, and body liberation. If you wish to find out more about Lori you can find her blog at [www.bud-to-bloom.com](http://www.bud-to-bloom.com/), or find her on IG @budtobloomlori. You can also read the blog post she's written for Intimately via the link in our bio! 🖤
ID: Lori poses for the camera wearing black lacy lingerie, composed of a strappy bra and a sheer, floral-laced high waisted panty with clips. She wears her shoulder length brown hair in two small wavy pigtails, and wears a sultry makeup look.
On-Asset Copy & Ads: Bellwether
(Omneky, 2020 - 2021)
I was a designer at Omneky, and Bellwether was one of my clients for whom I designed 250+ social ads.
For more details and more client work, please visit the Omneky page.
Brand Copywriting & Development: Cayenne
(Mealco, 2022)
Cayenne was our highest-priority virtual brand. I helped design marketing materials, brainstorm a cross-platform growth & marketing strategy, and develop the brand voice to write the menu copy for all online menus. Versions of this copy have been recognized on the Grubhub for Restaurants blog. Further, I collaborated with our CX manager to write the script for a client-facing promotional/instructional video featuring Cayenne’s co-creator, Chef Hillary Sterling. Upon completing the script, I also recorded the voiceover for this asset.
Beyond Cayenne, I also produced client- and customer- facing assets for Mochidoki, Ample Hills Ice Cream, and Chef Katzie Guy-Hamilton’s Moreish. I also executed similar copywriting projects for Duck Inn Dogs, Poutine Brothers, and Edzo’s Burger Shop.
Read more examples on Cayenne’s online ordering menu
Academic Writing
(Brown University, 2018 - 2022)
Research papers and projects ranging from topics in biology and mental health to the humanities, with three papers in Market Research
Current Research-Based Exploration on Generalized Anxiety Disorder: An Interactive Meta-Analysis
2022, Designed and Animated in Figma
Tap the image to start exploring *
Press “Z” to automatically scale to your screen size.
*This prototype is only made for desktop viewing. To explore the content without the prototyping animation, please click this link to the Figma environment.
Beneficial Impacts of High Protein Intake and Exercise on Body Composition and Muscle During Periods of Caloric Deficit
BIOL 1160: Principles of Exercise Physiology
2019, 10 pages
The Culture of Excessive Self-Censorship as a Hindrance to True Progress, Especially in Discussions on Race in the U.S.
ECON 1070: Race, Crime, and Punishment in America
2022, 7 pages
Boscov's: PEST and SWOT Analysis for Market Research
SOC1260: Market Research in Public & Private Sectors
2018, 9 pages
Odwalla: Targeting and Positioning with Market Segmentation
SOC1260: Market Research in Public & Private Sectors
2018, 14 pages
Fenty Beauty: Brand Analysis
SOC1260: Market Research in Public & Private Sectors
2018, 8 pages
Blog Posts & Articles
(2019 - 2020)
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3 Ways To Revitalize your Social Marketing Strategy (2019)
To create more informed marketing strategies, we must make an effort to better understand our customers.
I researched, wrote, and published this article on LinkedIn as a part of an exercise during my internship at Refine+Focus.
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![A stylized pink and mauve graphic featuring two photos of adaptive apparel with alternative fastenings.]()
Adaptive Clothing 101 Part 1: What You Should Know (2020)
The world of adaptive clothing is so vast and so necessary, yet it seems that surprisingly few people know much about it—let alone its importance.
I wrote this article and the infographic that has since been visually updated since the company name change. I also designed the graphics.
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Black Lives Matter & Disabilities: Becoming Intersectional Allies (2020)
The conversations surrounding #BlackLivesMatter and police brutality are incomplete without also being cognizant of Black Disabled Lives.
I researched and wrote this article, as well as curated the supplemental images featured in the piece.
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Gifts for her: The Halo Hand Holiday Gift Guide (2020)
As a woman owned and operated small business, we hope you’ll enjoy these lovely gifts for her from other female-preneurs.
I wrote this gift guide (and two others) on the Halo Hand Shopify site, helping drive traffic during the holiday season (Note: the site is no longer public).
