Liberare is disrupting fashion and empowering the disabled community through designing adaptive intimates that offer complete inclusion, uncompromising function, and beautiful style.

In March 2020, I joined Liberare as the second hire; at the time, the company was called Intimately.co and was just beginning to establish its presence in adaptive apparel. I created this mood board as a part of my application, which resonated with the founder and kindled months of collaboration on the visual and literal language, aesthetic, and identity of the brand. The vision was subsequently actualized and consistently refined through social media, primarily on Instagram. There, I designed and posted content daily, and engaged with our growing community. Through content and strategy, I grew our following from ~2000 upon joining, to over 8000 before leaving the company in early 2021.

Before releasing its own line in 2022, Liberare was a small marketplace that aggregated and sold a few well-designed adaptive intimates. In that period, we aimed to thoroughly understand the people we were seeking to serve and to position the company as a trailblazer in adaptive fashion. Thus, I wrote several blogposts that shared key information about the space while improving our SEO, as well as some other original articles that were published alongside stories directly from disabled women.

Liberare was the first to offer me this degree of professional responsibility. It was both challenging and rewarding to grow through this time of learning and exploration, and learning, which I felt was simultaneously unfolding for myself and the whole team. This was truly an invaluable opportunity.