Liberare

Liberare is disrupting fashion and empowering the disabled community through designing adaptive intimates that offer complete inclusion, uncompromising function, and beautiful style.

In March 2020, I joined Liberare as the second hire; at the time, the company was called Intimately.co and was just beginning to establish its presence in adaptive apparel. I created this mood board as a part of my application, which resonated with the founder and kindled months of collaboration on the visual and literal language, aesthetic, and identity of the brand. The vision was subsequently actualized and consistently refined through social media, primarily on Instagram. There, I designed and posted content daily, and engaged with our growing community. Through content and strategy, I grew our following from ~2000 upon joining, to over 8000 before leaving the company in early 2021.

Before releasing its own line in 2022, Liberare was a small marketplace that aggregated and sold a few well-designed adaptive intimates. In that period, we aimed to thoroughly understand the people we were seeking to serve and to position the company as a trailblazer in adaptive fashion. Thus, I wrote several blogposts that shared key information about the space while improving our SEO, as well as some other original articles that were published alongside stories directly from disabled women.

Liberare was the first to offer me this degree of professional responsibility. It was both challenging and rewarding to grow through this time of learning and exploration, and learning, which I felt was simultaneously unfolding for myself and the whole team. This was truly an invaluable opportunity.

(formerly Intimately.co)

Instagram Feed Curation & Growth

One of my primary responsibilities was to execute our social strategy and expand our online presence, and both were largely driven through daily posts on Instagram. This was a substantial opportunity to establish all facets of brand, to build community, and to practice company values of empowerment and inclusion.

Here is a sample of grid posts created, collected, curated, scheduled, and posted by me during my time at Liberare.

Designing the Inclusion Revolution

Designing the Inclusion Revolution

Sample Posts & Copy

"Disability representation matters" in white on a dusty rose background

  • Disability representation matters.

    Erasure and lack of representation are extremely harmful and limiting to the progress of true equality, inclusion, and social equity. We see these issues in modern media, in film, in art and literature, and in history.

    Earlier this week we shared a post that discussed few of the countless black disabled identities that were modified or erased by history, and as we seek progress and exercise activism in order to build a better future, we must consider intersectionality at all times, and fully embrace the differences of those around us.

    Please let us know your thoughts and experiences too!

    ID: "Disability representation matters" in white on a dusty rose background

Link to Post
ID: Marika poses on the ground, hugging one knee with her arms. Her head is tilted and resting on her upright knee, and looks pensively off camera. Her body is covered with little dots and patches of pigmentation.

  • Marika is so gorgeous! ⁠

    ⁠@marynevus is a beautiful model and self-proclaimed "THE finest chocolate chip cookie", and we definitely agree. ⁠

    ⁠ID: Marika poses on the ground, hugging one knee with her arms. Her head is tilted and resting on her upright knee, and looks pensively off camera. Her body is covered with little dots and patches of pigmentation.

Link to Post
"Black disability history is part of Black history which is American history." in black text on a dusty pink background. "by Heather Watkins via rewirenewgroup.com" credited in orange at the bottom.

  • "Black disability history is part of Black history which is American history."

    This is incredibly important to remember as we all aim to learn more about history and activism to inform our future as advocates for greater equity, diversity, and inclusion. In order to make this a reality, it is so crucial to fully represent and honor all key parts of those individuals whose actions helped shape our present. Race nor disability is something to be erased.

    The Author, Villissa Thompson, writes:

    "Black disability history matters because without us putting our voices and very bodies on the line, the political and societal strides many of us take for granted would not have occurred."

    Please read more at www.rewirenewsgroup.com, via the article "The Overlooked History of Black Disabled People". It is also linked via our LinkTree.

Link to Post

  • Lori is looking so sexy! This set is everything 🤩

    Lori is a blogger, model, and creative who lives with the rare condition Ehlers Danlos Syndrome. She writes about topics such as mental health awareness, disability advocacy, and body liberation. If you wish to find out more about Lori you can find her blog at [www.bud-to-bloom.com](http://www.bud-to-bloom.com/), or find her on IG @budtobloomlori. You can also read the blog post she's written for Intimately via the link in our bio! 🖤

    ID: Lori poses for the camera wearing black lacy lingerie, composed of a strappy bra and a sheer, floral-laced high waisted panty with clips. She wears her shoulder length brown hair in two small wavy pigtails, and wears a sultry makeup look.

Lori poses for the camera wearing black lacy lingerie, composed of a strappy bra and a sheer, floral-laced high waisted panty with clips. She wears her shoulder length brown hair in two small wavy pigtails, and wears a sultry makeup look.
Link to Post
A beige background with pictures of people using mobility devices and/or with limb differences. The text reads ‘some disabilities look like this’. Below is a picture of a person without a visible disability and the text reads ‘and some look like this

  • Graphic inspired by @inclusioncayman and their caption below!⁠

    ⁠"When disability is visually identifiable, compassion is more readily afforded. When disability is less visible or invisible, our perceptions and expectations may be incorrect."⁠

    ⁠ID: A beige background with pictures of people using mobility devices and/or with limb differences. The text reads ‘some disabilities look like this’. Below is a picture of a person without a visible disability and the text reads ‘and some look like this.’

Link to Post

  • @aeishareese is always glowing ⭐️✨

    “I believe that Proactive Belief leads to Transformation and Growth! I want people in the disability community to know that they are heard, not ignored, but if they dared to want more they have the Power to heal and achieve those results. Even in my current state, i continue to face challenges every single day. This doesn't stop me!”

    ID: (photo 1) Aeisha poses with her hands on her hips and smiles into the camera. She wears a black bra and purple/white undies, with her osteomyelitis bag visible.

Aeisha poses with her hands on her hips and smiles into the camera. She wears a black bra and purple/white undies, with her osteomyelitis bag visible.
Link to Post

Platforms & Programs Used

Instagram | Canva Pro | Later | Adobe Illustrator | GSuite | Slack

Ghost Writing: The Blog & SEO

  • An illustration showing graphics and labels for the sex chair, the depth modulator, and the flexible vibrator.

    7 Tips to Take Your Sex Life To to the Next Level: Wheelchair Edition

    Whatever that looks like for you, this guide gives you 7 tips that cover all aspects of wheelchair sex.

    I researched and wrote this article, as well as illustrated the graphics depicted above and throughout the publication.

    Read Full Article
  • A stylized pink and mauve graphic featuring two photos of adaptive apparel with alternative fastenings.

    Adaptive Clothing 101 Part 1: What You Should Know

    The world of adaptive clothing is so vast and so necessary, yet it seems that surprisingly few people know much about it—let alone its importance.

    I wrote this article and the infographic that has since been visually updated since the company name change. I also designed the graphics.

    Read Full Article

  • Adaptive Clothing 101 Part 2: Best Places to Shop Sensory-Friendly Clothing

    Discover companies and collections that are specially designed to provide amazing products to suit all sensory needs.

    I wrote this article and the infographic that has since been updated with the company name change. I also illustrated the above graphic for the initial version.

    Read Full Article

  • Adaptive Clothing 101 Part 3: The Best Clothing with Alternative Fastenings

    We’re bringing you some wonderful places to find flattering, functional, and quality clothing that offer alternative fastenings.

    I wrote this article and the infographic that has since been visually updated since the company name change. I also illustrated the above graphic for the initial version.

    Read Full Article

  • Adaptive Clothing 101 Part 4: Five Stores Featuring New Adaptive Clothing Technology

    We’ll be chatting about where you can find clothing in which construction, shape, or function has been fundamentally adjusted to suit certain needs.

    I wrote this article and the infographic that has since been visually updated since the company name change.

    Read Full Article

  • Black Lives Matter & Disabilities: Becoming Intersectional Allies

    The conversations surrounding #BlackLivesMatter and police brutality are incomplete without also being cognizant of Black Disabled Lives.

    I researched and wrote this article, as well as curated the supplemental images featured in the piece.

    Read Full Article