HBO Max is a premium global streaming service that offers a vast content library, featuring numerous genres, original productions, and IPs. HBO Max is owned by Warner Bros. Discovery, one of the foremost entertainment giants in the industry.

I joined HBO Max in 2022 as a Design Management summer intern in the Growth Design division, a branch of Marketing that drives customer acquisition and retention through creative and CX design. Working closely with my manager, I quickly learned a complex workflow that allows for the successful and timely processing of assets in the Paid Media vertical. I practiced this daily, liaising effectively between strategists, creatives, key approvers, and legal experts; eventually, I produced a nuanced SOP for this process that is now used as a key reference.

Through careful prioritization and precise work, I also earned the opportunity to further practice creative project management with other Paid Media managers on the team. Soon after, I also began to contribute cross-vertically in Lifecycle, leading several post notification tickets every week.

In the last three weeks, I worked with the four other Growth Design interns on the full ideation, production, and pitch of a :30 MF video asset. As the Design Management intern, I led us through our roadmap, timeline, and meetings; I also contributed cross-functionally in market research, creative brief conceptualization, and workshopping across video & copy to best execute our vision.

Throughout my internship, I learned and implemented key responsibilities while attending intern programming and fostering strong connections. I grasped infrastructure, creative, and asset management at an international public company, and had a wonderful time while doing so.