charlie

Charlie is a luxury fashion and apparel brand best known for quality, style, and tantalizing product photography, which often showcases their underwear and swimwear lines.

It was important to showcase their iconic imagery and product offering, while contrasting the visual generosity with restraint in design elements and branding. As such, I honed focus and minimalism across 50+ Facebook ads for evergreen and Black Friday campaigns.

Omneky, 2020