Bits
Bits is a financial service subscription based in the UK that allows its customers to rapidly build and improve their credit, while making guidance and education accessible.
Using their existing mockups and brand guidelines, I illustrated a few supplemental icons and subsequently created over 20 static designs with A/B testing iterations for Snapchat and Facebook/Instagram placements.
Omneky, 2020for Snapchat
Compared to the same period month over month pre-Omneky, Bits experienced a 135% increase in CTR and 47% decrease in cost per app install.
Read the full Bits case study here.
For Facebook/Instagram
A/B Testing
By changing a single variable (in this case the copy) across two ads released to the same audience, we are able to discern and track the most effective copy to employ in future designs.
Programs Used